The Power of (Web) Design

"Whether it's software or sippy cups, when something works right, looks right, and feels right, it sparks an emotional connection. People come to love it and loyalty soon follows, along with the three Rs: repurchase, reuse, and recommendations -- benefits that fall directly to the bottom line. Such is the power of design." The Power of Design" Fast Company, June 2005

Calling all web designers: Run, don't walk to your nearest newsstand and pick up this month's issue (June 2005) of Fast Company. It's the second annual "Masters of Design" issue. It makes a compelling case for great design providing a competitive business advantage. This is especially so in web design, where the "look and feel" of the website heavily affects the viewers perception of the business it represents.