Marketing Web Design and Technical Skills . . .

For every web designer, and web technologies consultant, the following quote should be considered the gospel truth:

". . . geeks really need to learn how to explain their skills, the benefits of their skills, and the business advantages provided by those benefits. Knowing half a dozen programming languages won't help you if you can't communicate with the people who want to hire you. And your language/platform/development environment of choice won't succeed unless you do a great job of evangelizing it and promoting it to others, including non-technical people.

First, be an expert with a technology. Second, be even better at explaining the value of that technology. If you can do those things, it doesn't matter which of the items you pick off of the list above."

This quote, was taken from "Web Development Trends for 2006" by Anil Dash, the developer of the highly successful MovableType. It makes a world of sense, don't you think? When you are selling technically complex services to non-technical clients, effective communication and presentation (visual and verbal) makes the sale!