Design & The Rebirth of Cool?

You would never, ever, think of a golf cart as being cool, hip or trendy. Yet, with a savvy injection of retro design they are now becoming the trendy toys of the newly retired! Gated communities, private clubs, and yes, golf courses are the venues of choice for showcasing the newest form of retiree bling--golf carts redesigned to resemble classic cars and hot rods. These low speed cruisers, that can reach speeds of 35mph, are injecting new life into the staid golf cart industry. And they are selling briskly for prices ranging from $5,000 to $20,000! Good design has power to create new markets for old toys! Read the New York Times article about these "big boys toys" here.