Web Design 2.0?

I am fascinated at how the the fads and trendiness that typically afflict fashion and pop music have also affected the technology of web design. "Web Design 2.0" is the new buzzword. If you're hip and trendy, then your website has all the latest Web Design 2.0 gimmickry. Like fashion trends, there are also visual trends common to Web Design 2.0. You've seen the look. Flat, airy pages with large "plastic" style buttons and clean blocky layouts. The problem is that all the Web Design 2.0 websites are starting to look alike. They're blogs on steroids. I am not saying that there is not some good design in the mix. There is. The problem is that every other designer is copying it. Plus, I am not so sure that the public is fawning over the visual Web Design 2.0 look as much as designers are. To my eye, much of it misses the warm human element that carries far more persuasive power than the cool, sterile look that characterizes Web Design 2.0. What do you think? Maybe I'm just a bit old fashioned . . .