Design Is More Than Packaging . . .

"Properly used, design thinking can weave together elements of demographics, research, environmental factors, psychology, anthropology and sociology to generate novel solutions to some of the most puzzling problems in business." This quote, from the article entitled "Design Is More Than Packaging" in the Business Section of the New York Times, provides a fascinating look into the expanding role of design in corporate America. "Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.”" Read the full article here.