Good Taste In Web Design

Good taste has been defined as the the human ability to judge what is beautiful, good and proper. In a culture where the ability to shock and outrage is considered a legitimate marketing tool, good taste is being challenged. This applies to web design as well. We are currently writing an article regarding the place of good taste in web design, and why it makes good business sense. We would like your thoughts on the matter, and would like to include them in the article. We will appreciate hearing your observations and opinions. Leave use a comment!