Web Design Influence: Paul Rand

As a web designer, I can count on a number of influences that have guided my work. One of my most prominent influences is the graphic designer Paul Rand, whose clean, simple yet witty design has been a major influence on American advertising. The principles behind his work work quite well in web design as well.

Paul Rand was a major force in the development of the Swiss Style of graphic design. Swiss Style emphasized typography and bold uncluttered shapes in layouts that focused on legibility. An excellent website that features his life's work is paul-rand.com.