Friday, September 04, 2009

Smart Web Design for College Students

college web design

At first glance, it would seem that the audience most interested in web design that features slick slow-loading animations and large flashy graphics would be college students. After all, they are among the heaviest users of this medium and the most technically literate. However, a surprising insight was discovered when interviewing students regarding the features of their university web design:

" . . . students are deterred by long load times for sites with multi-media. That was the conclusion of Wesleyan University. In anticipating its own site redesign, Wesleyan began soliciting student feedback on a blog in February 2009. According to that blog, “students made a plea to minimize the use of different technologies such as Flash and JavaScript to help make the pages load at a maximum speed.” -Rethinking How Colleges Present Themselves on the Web, NY Times, August 20, 2009

It may well be that for most web sites that deliver content (not entertainment) the infatuation with slow-loading online visual "eye candy" is over. Clean visual presentations that help the user to get needed information as quickly s possible is the proven strategy for content driven web design.

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