Saturday, September 26, 2009

Learning From Our National Parks

In viewing the Ken Burns series "The National Parks, America's Best Idea" on PBS, I am reminded of the wonderful opportunity I had to spend some years in New Mexico and Arizona. Much of nature's grandeur was at my doorstep in those states. What joy I found in exploring the natural beauty of the southwestern US! Ken Burns has created a meaningful and moving testimony to the pioneers who worked tirelessly to protect the natural treasures on display in National Parks. The decisions made to protect these expanses of nature is one of our noblest ideas.

However, I am left with a bit of an empty feeling from watching the series so far. This documentary honors the persons who saved great works of art while ignoring the artist who created them. There is an old saying that you will never find a sailor who is an atheist. The power and beauty of the sea teaches him that there must be a Creator. What does the awesome beauty and diversity of our national parks teach us?

For me, the beauty on display in our national parks irresistibly leads to one conclusion: There must be an intelligent designer behind this. As a web designer I know that creativity is not an accident. It requires careful thought and skillful, rehearsed execution to create truly beautiful work. The artistry in nature is vastly superior to anything man could achieve. Can we look at panoramas of exquisite beauty in our national parks and not praise the artist behind it all?

Nature sings the praise of its designer! God's boundless love is seen in this marvelous and awe-inspiring gift to mankind! Our National Parks are an eloquent testimony to the existence of a Master Designer.

Friday, September 25, 2009

Laundry Myths Exposed!

Yes, that's right, I am not only a web designer with an international clientele (and international man of mystery), I wash my own clothes! In fact, I rather enjoy washing clothes and ironing. There is something about going to sleep on a freshly laundered sheet that was washed with my own hands (actually, washing machine) that I find particularly satisfying. I was so excited about discovering this list of common laundry myths that I had to share it. Now that you know the truth, whites will be whiter, and colors will never fade! Read on:

Not everything Mom taught us about doing laundry was on the mark. The Whirlpool Institute of Fabric Sciences sets us straight with these laundry myths and facts:

Myth: Bleach mixed with detergent helps clean and whiten at the same time.
Fact:
Adding bleach with detergent counteracts the bleach's effectiveness. Instead, add bleach during the last five minutes of the wash cycle, or use the machine's automatic bleach dispenser.

Myth: Treat a stain head on.
Fact:
Rubbing can work a stain into the fibers. Always treat the stain from the back of the fabric to help push it off the garment. Remember to blot the stain, don't rub.

Myth: More suds equal better cleaning.
Fact:
Excess suds hold onto soils and redeposit them onto your laundry. If you have a front-loading washer, use a high-efficiency detergent to reduce suds.

Myth: Using the dryer leads to shrinkage.
Fact: In a dryer, it's the lack of moisture, not the heat, that causes clothes to shrink. Dryers with moisture sensors shut off the dryer automatically to prevent overdrying.



Tuesday, September 22, 2009

Is This A Library?

The Morgan Library, New York City

Today, I made one of my frequent treks to the New York Public Library, 42nd St. Branch (the one with the twin lions). They recently opened a new room that offers free laptop rentals with wifi access to anyone with a current library card. Fewer books, but plenty of wifi access! The vast changes that new technology has brought to our culture is a Pandora's box of sorts. We are losing our desire to do serious reading while becoming more distracted by entertainment on the Internet. I mentioned that in a bit of light banter with two library volunteers at the information desk. They responded with what seemed to be pent up feelings on this issue. They too, are alarmed at the rate that public libraries, once icons of literacy are turning into what are fundamentally government funded Internet cafes.

Their concerns are valid. On the whole, serious journalism and a love for reading are dying in this country. The New York Times is a whopping $2.00 at the newsstand for the daily edition, a price that discourages access to good print journalism by students and the working poor. Our culture is being dumbed down at a time when the potential for manipulation and abuse of public trust has never been greater.

Well, after my brief conversation, I sat down, opened my own laptop, and started to work. Like most inventions in our culture, the Web offers both benefits and dangers. My career as a Web Designer would not exist without the Internet. Still, I do not need to look far to see the the price we are paying as we lose our love for reading.

Monday, September 21, 2009

Suppose Everyone Consumed Like Us?

consumption rates - Unites States
Suppose every country in the world had the same consumption rates as the United States, how much of this planet's resources would be consumed? The New Economics Foundation think tank in the UK estimated that "if everyone in the world had the same consumption rates as in the United States it would take 5.3 planet earths to support them . . . The figure was 3.1 for France and Britain, 3.0 for Spain, 2.5 for Germany and 2.4 for Japan. —Reuters News Service Britain. What would it take to drastically reduce our consumption of the world's dwindling resources?

Photo: Goldfield Ghost Town, The Apache Trail, Arizona. Photo by Donald Peterson

Thursday, September 17, 2009

Travel Posters From The Golden Age

travel posters for web design inspiration

As a web designer, I find inspiration in many sources. Travel posters are one of my favorite sources of design inspiration, especially posters from the early part of the Twentieth Century. The "Roaring Twenties" was a prosperous time in the United States, and leisure travel by steamship, airplane and automobile became the rage. To lure the newly affluent to exotic destinations, beautifully designed travel posters were created that are still admired today as an art form.

The Los Angeles Public Library has a collection of vintage travel posters from the 1920's and 1930's on virtual display. These creative and colorful posters really captured the appeal of the destinations they portrayed, and often glorified the mode of travel as much as the destination. They are wonderful inspiration as well for web designers with their engaging graphics and clear, theme focused design. Worth a visit!

Monday, September 14, 2009

What's New In Our Web Design Portfolio

beauty products web design


We have a new beauty products web design that was developed for an importer of a line of wellness and beauty products from Japan. The client decided to delay the introduction of the products due to the bad economy. However, we completed this lovely beauty and wellness web design that provides an example of interpreting a product with a purely Japanese aesthetic to the American market. In addition to designing the web site, we created the logo and helped to develop the marketing strategy for the product line. Now all we need is a revitalized economy to sell the line of products

green organic web design


Web design is fast becoming a great way to market green products. We recently designed an e-commerce web design for a importer of all-natural bamboo fiber "blanquettes." The fashionable throw blankets are great for getting cozy while watching tv or lounging after a day of skiing. We created a web design that highlights both the beauty and natural benefits of this premium product.
Be sure to visit our Web Design Portfolio & Guide from time to time to see our latest web design projects!

Sunday, September 13, 2009

I'm Missing You Already . . .

Papago Park at Sunset


Well, I am a New Yorker once again . . . I've been back for just over two weeks. As a web designer, it is a good career decision to move back, However, I am already missing the rugged beauty of the Southwestern environs that was my home for four years. Big sky, red rock. An outdoors far more entertaining than any movie or Wii console. I consider myself very fortunate to have had this wonderful four year adventure, and look forward to returning sometime in the future. Until then, I can travel vicariously through the many photos I've captured wandering about New Mexico and Arizona.

The best of my photos are being added on a weekly basis to my Web Designer's Photos section of my Newark1 Web Design Portfolio and Guide. I've just added a new photo today from Papago Park in Phoenix, Arizona.. . I invite you to stop by and take a walk with my through my favorite places in the American Southwest.

Donald Peterson

Saturday, September 12, 2009

How To Create A Great Travel Web Site

What does it take to create compelling travel web design? Great travel web design must impart information and convey the emotional appeal of a destination. Indeed, it must touch the heart of the viewer! To create an emotional bond with online visitors requires a skillful web designer. In the latest article in our Web Design Portfolio and Guide, we dissect the thinking and strategy behind one of our successful travel web site designs. Check it out!

Grade Your Web Design SEO

web design seo
Here is an excellent online tool that will help you to fine tune your web site Search Engine Optimization (SEO). Hubspot's Website Grader is free, easy to use, and a boon to both web designers and site owners with easy-to-understand guidance. It evaluates your website and grades it based upon its conformity to the search engine requirements for proper indexing. It also offers excellent suggestions to correct common mistakes that hurt indexing and ranking.

I evaluated newark1.com using this tool and received a good grade, and some excellent advice on making some changes that will improve the site. This is some of the best SEO help you can find for free! Hubspot's Website Grader should be an essential part of every web designer's toolkit!

Friday, September 11, 2009

Is It Real Web Design or 2.0?

 I just completed an article on my Web Design Portfolio & Guide about one of my pet peeves regarding web design: Web 2.0 design cliches! Rounded corners, spiffy boxes, spanky corners, sliding doors text boxes, crystal buttons . . . Stop with the fads already and give me some good web design! I rant, I rave, I try to make sense of it all. Read more regarding Web 2.0 or Good Design here!

Thursday, September 10, 2009

Philippe Starck Does Reality TV!

Philippe Starck, the charismatic and controversial French designer, has had as much success selling himself as his style of design in a wide range of products and industries. His designs range from spectacular interior designs to mass produced consumer goods such as toothbrushes, chairs, and even houses. Always colorful, he is one of those quirky characters that captures your attention. Yet, he has a solid and impressive body of work that earns the respect of designers in any discipline. Philip has a reality show starting this month on BBC TV in Britain. "Design for Life" has a Facebook page that tracks the show, follow this link to view.

As a web designer, I keep a curious eye on anything that celebrates design. So, although I hate the reality tv genre, I would tune into this . . . if I could. No idea if this series will be brought to the states. He may not have enough 'star' quality among the

Wednesday, September 09, 2009

Plants Reduce Stress In The Office

I have an unabashed love for flowers and plants, and have always felt that their presence in the office environment helps to lower stress. As a web designer, simply being able to gaze at fragrant flowers or a beautiful plant for a moment or two while working is calming. Well research is now proving that plants (especially in windowless offices) not only reduce stress, they can lower blood pressure and help workers to be more productive. In fact, one German study shows that they lower worker absenteeism as well! An added benefit of plants in an office environment is the valuable role they play in reducing air pollution. So, if you want to reduce stress in your office, put a couple of plants on your desk!

Monday, September 07, 2009

Deep Fried Butter


Just when you think you have heard and seen it all . . . Here is a truly buttery snack that could only come from Texas, Deep Fried Butter! If you have the stomach (and clear arteries) for it, you can try it in couple of weeks at the State Fair of Texas. The Dallas fair lays claim to being the birthplace of the corn dog and is also known as the "Fried Food Capital of Texas."

Those little butter bombs, are finalists in a contest held over Labor Day weekend each year to pick foods that will be featured at the fair, starting Sept. 25.

Creator Abel Gonzales concedes the idea of deep-fried butter disgusts most people when they first hear about it. "But I'm not actually taking a hunk of butter and just putting in a fryer," he told NBC News. "That would be kind of gross."

Instead, he wraps a dollop of frozen, whipped butter inside sweetened dough and quickly fries it. The result supposedly tastes like the most buttery bread you've ever had.

Friday, September 04, 2009

Smart Web Design for College Students

college web design

At first glance, it would seem that the audience most interested in web design that features slick slow-loading animations and large flashy graphics would be college students. After all, they are among the heaviest users of this medium and the most technically literate. However, a surprising insight was discovered when interviewing students regarding the features of their university web design:

" . . . students are deterred by long load times for sites with multi-media. That was the conclusion of Wesleyan University. In anticipating its own site redesign, Wesleyan began soliciting student feedback on a blog in February 2009. According to that blog, “students made a plea to minimize the use of different technologies such as Flash and JavaScript to help make the pages load at a maximum speed.” -Rethinking How Colleges Present Themselves on the Web, NY Times, August 20, 2009

It may well be that for most web sites that deliver content (not entertainment) the infatuation with slow-loading online visual "eye candy" is over. Clean visual presentations that help the user to get needed information as quickly s possible is the proven strategy for content driven web design.

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The New Aliterate Age

For me, one of the little pleasures of coming back to New York City is being exposed to the world's great newspapers. New York is home to a number of my favorite newspapers, and offers easy access to many of the world's great periodicals and magazines. After spending close to five years away from New York (in New Mexico and Arizona) I was shocked to see what is happening to print journalism in "The Big Apple." Our newspaper industry is dying! The New York Times now costs $2.00 per daily issue, a price increase driven by reduced readership. My favorite local paper, Newsday, is a skeleton of its former self, with reduced advertising and a perceptible decline in journalistic variety. Both newspapers have suffered persistent financial losses amid declining readership. Why?

Some pundits place the blame on the increased use of the Internet for daily news. However, that does not tell the full story. Countries like Japan. the Republic of Korea, and United Kingdom also have heavy Internet usage. However, they also have healthy newspaper readership and have not experienced the declines seen in American readership. Why?

A more disturbing trend may be the answer. It is called aliteracy. It is defined as "the quality or state of being able to read but [being] uninterested in doing so." (Merriam-Webster's Collegiate Dictionary, Tenth Edition) Yes, reading—which was once indulged in as a pleasure—is now often spurned as a chore. The United States boasts a 97-percent literacy rate; yet, about half of American adults seldom read books or magazines! Clearly, reading ability is not always matched by reading desire. This is true even among well-educated persons. "When I come home tired from a long day," says a Harvard University graduate, "I turn on the TV instead of picking up a book. It's easier."

Becoming an aliterate society, replacing reading with computer games, movies, and other less challenging entertainment, does not bode well for the future. We become less aware of what is happening in our own society and the world at large. We lose the ability to interact with a variety of cultures, and become less competitive. It has an impact on our social, cultural and economic health. Do you agree?

Declining U.S. Newspaper Circulation Potentially Signals Decline In Literacy Critical To Nation's Economic Health

Wednesday, September 02, 2009

Don't Worry . . . Be Happy!

Want to shorten your life and ruin you health fast? Get mad! Hostility and anger can shorten your life more than smoking, obesity, and a high fat diet! Read this excerpt from the article "If Anger Ruins Your Day, It Can Shrink Your Life" in the December 13, 1990 New York Times.

"People who often explode in hostile rages or who sit around fuming over every perceived slight may be doing more than making themselves unpleasant. They may be killing themselves. Researchers have gathered a wealth of data lately suggesting that chronic anger is so damaging to the body that it ranks with, or even exceeds, cigarette smoking, obesity and a high-fat diet as a powerful risk factor for early death. "Our studies indicate that hostile, suspicious anger is right up there with any other health hazard we know about," said Dr. Redford Williams, a researcher in behavioral medicine at the Duke University Medical Center. Anger and Cholesterol

In results presented at a recent meeting of the American Heart Association, Dr. Williams reported that people who scored high on a hostility scale as teen-agers were much more likely than their more cheerful peers to have elevated cholesterol levels as adults, suggesting a link between unremitting anger and heart disease. In another recent study, Dr. Mara Julius, an epidemiologist at the University of Michigan, analyzed the effects of chronic anger on women over a period of 18 years. She found that women who had answered initial test questions with obvious signs of long-term, suppressed anger were three times more likely to have died than those who did not harbor such hostile feelings.

"For many women, constant suppressed anger seems to be a stronger risk factor for early mortality than smoking," said Dr. Julius, who announced her results at a recent meeting of the Gerontological Society of America.

Other researchers are teasing apart the complex welter of anger's physical effects on the body. They are finding that some people who are prone to anger have an overactive "fight or flight" response, generating excessive amounts of stress hormones when confronted by life's every bump. At the same time, such people have an underactive cool-down response, lacking sufficient hormones designed to counter the effects of stress. The findings suggest that some people may have an inborn predisposition to excessive anger, although scientists said that whether or not one gave in to rage may aggravate or diminish that inherited tendency.

Many researchers said anger-prone people could reduce the risk of early mortality by changing knee-jerk, hostile responses. The latest studies of anger stem from research in the 1960's on the Type A personality, which is exemplified by the hard-driving, competitive, perfectionist executive who was thought to have an unusually high risk of heart disease. But as researchers looked more closely, they realized that not all people with that personality type were in danger of heart disease, nor could all the traits associated with the type be statistically or experimentally linked to early death. For example, neither competitiveness nor an addiction to work could be shown to be physically harmful.

Instead, researchers began to see that the elements of the personality type most clearly linked to heart disease and other health disorders are hostility, suspiciousness, aggressiveness and a volatile temper."

Web Design In The Big Room

Let me share with you my favorite "office" for doing serious web design. One of the coolest things about New York City (at least to my eye) is the Wi-Fi Room in the New York Public Library (NYPL) on 42nd Street in New York City. This grand old building with its massive stone fittings and aged gargoyles is a wonderful space. The spacious carved desks, massive wooden chairs, and artistically carved ceilings speak of scholarship at work. It exudes the warmth and majesty of a bygone era and is one of the most appealing places to ever host free public Wi-Fi!

I love this space for a particular reason. I find working from a home office a hindrance to productivity at times. The lack of company and the nearness of a refrigerator lure me into a state comfort. I need to be in the company of other people who are at work at times to feel more productive. The Wi-Fi room in the NYPL is warm, inviting space to open a laptop and do great web design. There are others like myself here all doing freelance work of some sort. Although there is little conversation, simply knowing that minds are at work motivates me to do the same.

If you are ever in "The Big Apple", the 42nd St. the NYPL is the grandest space to browse the Web!