Our Web Design Philosophy

We design web sites that focus on usability. This means web sites that are simple to use, easy to navigate, and that help the user to find information and products quickly. We work hard to create design that is elegant, timeless and compelling. Yet, we never allow our desire for great art to overwhelm the need for good function.

As the web moves away from being the "cool new toy" to a tool for information and research, web design must change with it. Web design must support your message, not overwhelm it. Therefore, web design must be done with restraint. Visual toys such as animation and sound must be used only when the content or product warrants it, not simply as useless decoration.

Why must web design face this new reality? The Web is not television (despite efforts to make it so). It is currently an information resource for most users, not an entertainment medium. Therefore, web design must make information easily accesible. That is its core responsibilty. Additionally, e-commerce is about meeting the needs of diverse customers quickly. Simplicity, ease of use and clear navigation are powerful web design tools that enhance the customer experience, and your bottom line as a business owner.

Donald Peterson, the creative force behind newark1, not only DESIGNS WEB SITES, but helps businesses by designing web sites intelligently. I avoid the fads that quickly go out of style and focus on what matters most to the customer. Anything that hinders your ability to communicate clearly to your customer is left out. That is what good web design is all about. We invite you to CONTACT US when your business needs a web site. We can help you to make the Internet a hard-working part of your business toolkit.