This is a web design developed for a hospital portal web site. One of our primary goals in developing this website is to make it simple, warm and inviting, avoiding the typical "clinical" look of most medical themed websites.


Whenever we design 'content heavy' websites, we try to avoid cluttering the pages with unneccessary elements. If it hinders clarity, throw it out! This design follows that philosophy as well.
At the same time, we wanted an almost tactile sense of color, imagery and texture. It had to inspire in viewers a desire to reach out and touch the screen. To that end, the design is warm and beckoning, while keeping navigation and content clear, simple and easy to access.
