As New York website designers, we understand the need to get your message across in a "New York minute." However, that message must also be delivered with verve and finesse worthy of one of the greatest cities in the world. We're from "The Big Apple" ourselves, so we understand your audience and what it takes to hold their attention.
Our WEB DESIGN PORTFOLIO features numerous hard-working web sites that rise above the din and chatter of New York City with wit and style that commands attention.
New York City s mall business owners and consultants must build a brand that conveys the passion and personality of their business. The personality, warmth, and passion makes your business live and breathe must be fully conveyed in your web site design. Sadly, most web designers overlook this vital ingredient in effective web design. The clinical, dry, "engineered" look common to most web sites miss that all-important human touch.
Web sites must appeal to flesh and blood ... real people!
Consider this: What makes a potential business partner likeable? Appealing and admirable human qualities that go beyond the mechanics of a business transaction are often the glue that build long-term relationships. Those human qualities must also be evident in your web design! It too must be genuinely likeable, possessing a human warmth that draws potential customers to your business. We like to call that "emotional web design." It both informs and touches the hearts of potential customers.
Here is one example of effective emotional web design (shown below): We created this web site design for Valerie Haboush, a local copywriter with a solid reputation for writing engaging copy that sells homes and properties for the top realtors in the New York metro area. Her personality and style is an essential component of her identity and brand. As web designers, we sought to convey those human qualities in the look and feel of the web site.
The home page we created has verve, and matches the colorful personality of our client. It is not a "me-too" web design. It speaks of a warm and inviting business owner with a passion for creativity. The personality of the web design makes it memorable, even unforgettable. In a city like New York, you need that flavorful emotional spice in your web design to give your business the edge. That's what we do at newark1.com.
As web designers for more than twelve years, with a background in advertising, we merge our passion for emotional web design with solid marketing principles and good taste. Donald Peterson, the creative force behind newark1.com, has designed numerous hard-working web sites for a growing list of savvy international clients. We want to make your business an online success as well. Please contact Donald at 917-267-9281 for a free consultation and answers to your questions.
Here is a great resource that provides more information on the VALUE OF EMOTIONAL WEB DESIGN that is a worthy read.