Your Web Design Can Motivate With Color!
Color is a primary way to affect the mood of your viewers. As web designers, you want to convey the proper mood, one suitable to the subject of your web site. How can your choice of colors set the mood, and, to a large extent, determine how viewers will respond to your website?
I believe that there are three primary components to good web design: color, order and form. Of these three, I believe color to be the most important way to touch the emotions of the viewer. However, it is also the one ingredient web designers often get wrong, overdo, or give the least amount of thought. Too often, in web design, colors are chosen haphazardly. The result is often a neon "Times Square" effect with all sorts of bright colors vying for your attention.
How does color affect your website visitors?
"Research reveals all human beings make a subconscious judgment about an . .. item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone." That statement, from the Institute for Color Research, demonstrates the dominant role that color plays in influencing potential customers!
One of the best ways to learn how to use color to set the proper mood is by being observant. As you go about your day, you can sense how color in your environment can influence your mood, and your decisions. Expand your color vocabulary. Visit a museum often and study the work of master artists. The great artists are masters at manipulating the emotions through color. Many of the principles they employ can be applied to web design. Observe color in nature. I make it a point to visit a botanic garden at least once a week during the spring and summer months to study the masterful use of color in flora. It's a great source of inspiration.
Do not underestimate the use of color in web design! Color can, in subtle ways, invite to viewer to linger and purchase, or push him away. Make sure the mood you set is just right for your audience!
Key Points From This Article:
- Become more observant of how color affects your mood
- Studying how color is used to affect emotion in fine art and other design disciplines will hone your skills in selecting color.
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