Don't Keep Them Waiting!

Don't keep them waiting! Prompt delivery is just as important online as it is when dealing with customers directly. Major online retailers understand how important website speed and loading time (the amount of time it takes for a page to fully load in a web browser) is to potential customers. GOOD WEB DESIGN  must balance visual appeal with the need for responsive, fast loading web pages.  Slow loading web pages are a major annoyance to visitors and cause lost sales. If home pages are burdened with time consuming Flash animations and other media heavy "bells and whistles," impatient consumers simply move on to another web site. A recent study shows just how important FAST LOADING WEB PAGES  are to your online marketing and e-commerce strategies.

THE GOMEZ SURVEY , which was conducted in December of 2009, found that the vast majority of consumers expected web pages to load quickly,  regardless of what time of year the web site was visited. That goes for travel, retail and most any other type of online business that markets to consumers. If it's a business, and it's online, consumers expect near-instant page loads. Anything less, and all sorts of bad things start to happen!

The Gomez Survey revealed the following:

• A third of online shoppers had a bad experience on a retail Web site during the recent Holiday shopping season and 15 percent found the problem to be "unacceptable."
• These bad online experiences caused nearly one in five online shoppers to shop at another site.
• In general, 41 percent of online shoppers will only tolerate one or two bad online experiences before abandoning a retailer's Web site.

At Newark1.com, we have helped small business owners to use the same proven strategies employed by large e-commerce web sites to turn visitors into customers. We offer clients the same tools and strategies that the big online retailers use to create efficient, CUSTOMER-FRIENDLY WEB DESIGN .

Do you want to attract more business online? We will be happy to inspect your web site, and provide solid, proven and economical recommendations that can both improve visual appeal and customer responses for your web site.

CLICK HERE TO CONTACT DONALD PETERSON

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