A Web Design Portfolio Full of Emotions!

Touch the hearts of consumers! Create web design with enduring emotional appeal. This web design portfolio is a reflection of the principles that have guided our work for nearly two decades. Appealing to consumers online is not an exercise in technology. Rather, it is an appeal to the emotions and sensibilities of people who think and act like people, not computers. Therefore, the same qualities that we find attractive in day to day interactions with real people, must also be seen in web design. Make it warm, hospitable and human. Make it emotional!

Web Design Portfolio - Sample 5

The work in our web design portfolio is created around that simple, yet fundamental observation.  Our web design strives to be welcoming, comfortable and easy to navigate. This allows potential customers to focus on your product and message, not the technology that surrounds it. We create likable, friendly web design. The images are pleasant and inviting, never intimidating or inappropriate. We like the people we serve, and it shows in the quality of our work. The qualities you find appealing in a face-to-face meeting you will also find in our web design. A warm human touch characterizes all of our work.

Web Design Portfolio - Real Estate

Look at the web design shown above. Imagine you were seeking a farm property for your family. Putting aside all of the talk about square footage, depreciation, mortgage rates, etc., isn't this what you really want, at heart? A quiet lane in a country setting to stroll on a summer afternoon, surrounded by the hushed beauty of nature. That emotional desire drives the buying process as much as reason, perhaps even more so. Emotional website design appeals to that need.

Web Design That Connects With Customers

Emotional website design gives our clients a competitive advantage. Most of what we see on the Web feels like it was created by programmers for programmers. Most business-to-consumer web sites are visually cluttered, in ways that may intimidate and challenge potential customers. However, our web design strives to be welcoming, comfortable and simple to navigate. It has the human touch, and resonates emotionally with visitors. That allows customers to focus on your product and message, not the technology that surrounds it.

Good Business-to-Consumer Web Design is Good Communication

How something is said matters as much as what is said. Since web design is a form of communication, it cannot be effective if it feels sterile and devoid of feelings. Look at the website below, designed for a real estate professional who specializes in equestrian properties and horse farms. What message and feelings are communicated by the visual elements? Anyone who loves horses will find a common bond with the images on the home page of this website. In communicates to the heart of a potential home-buyer.

web design portfolio - website #3

We Touch the Hearts of Consumers

The day spa web design shown below uses compelling images, color, light and pattern to create a warm and inviting presentation that is emotionally engaging. It has the human touch, and transcends the technical medium used to view it.

Web Design Portfolio - Spa Web Design

Choosing the Right Images To Build Your Brand Recognition

One of the biggest challenges that comes with each web design project is creating the right look. Selecting photos, graphics, and colors that convey the right emotional message and that work together as part of the larger design is hard work. We often devote hours to looking for images that best support our clients vision and brand. The time put into this effort pays off. We select images that are memorable and complimentary to your business. We avoid the clichéd look of generic stock photography by selecting photos and graphics that have strong emotional and artistic values. The end result is a web design that shows attention to detail that is appreciated by the client and more importantly, by potential customers.

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Web Design That Is Mobile Friendly

Mobile Web, including the use of smartphones for web-browsing, has quickly become an online force to be reckoned with. Website design must now be compatible with every Web-enabled device, from mobile smartphones to large desktop flat-screen monitors. Our website design has kept up-to-date. All recent projects in our web design portfolio are mobile friendly, and meet the best standards recommended by Google. We use "responsive" web design technology to insure that our current projects are future-proof, and fully adaptable to all smartphones and other mobile devices.

Mobile friendly websites serve potential customers where they are. More than 50% of the time, they are using their smartphones to research buying decisions. Your website needs to cater to their needs on their mobile device of choice. The website below shows a website we designed for Albuquerque apartment seekers. Note that that website offers an appealing presentation both on smartphones and desktop computers. A potential customer bookmarks your website on their smartphone and decides to come back to your website later in the day on their desktop computer. With our mobile-friendly web design they do so on one website.

web design portfolio - mobile-friendly

Google, the world's most popular search engine requires that websites meet mobile friendly standards in order to be ranked highly in mobile search results. All current websites we build meets Google's standards. We recently developed a mobile-friendly real estate website for a NYC client that you can read more about here.

Web Design Portfolio Highlights

Here are four key attributes you will see in our web design portfolio:

  • Emotional website design that touches the hearts of consumers
  • Websites that make it easy for our clients to manage and edit all content in-house
  • Websites that use thoughtfully chosen images to support your brand and vision
  • Websites that are mobile-friendly, meeting Google's top recommendations

Browse our Web Design Gallery. Our gallery provides additional samples of our work and philosophy, demonstrating the proven principles that guide our creative efforts. Avoiding fads and gimmicks, we focus on what matters most to you and your customers. We take great pride in providing the best possible solution for the needs of each of our web design clients. Whether it is travel web design, cosmetics web design, or tasty chocolate web design & more, we touch the hearts of consumers. Here are some of our favorites:

Chocolate Website Design With Great Taste!

The chocolate website design shown below was the first e-commerce website we built more than a decade ago, and is an enduring favorite among our clients. It is one of the web sites most often mentioned as the reason why we were chosen for a web design project by our new clients. We love it too! We had a client with a good eye for design and appreciation for the aesthetic qualities needed to produce the best branding. We worked with our client to select and choose the best e-commerce solution (in this case Yahoo Stores) and art-directed the tantalizing photography that adorns this website.

Web Design Portfolio - chocolate

The use of a restrained color palette allowed the more important visual elements of the web page design to take center stage. The beautiful logo, and the captivating images of our clients chocolate truffles are emotionally appealing visual components that engage the heart (and appetite) of our viewers.

web design portfolio - chocolate #2

Being more than a decade old, this web design would not meet modern mobile-friendly standards, However, the fundamental design and marketing principles employed in this website can be adapted with good results to modern responsive website design. For that reason, this website earns an enduring place in our web design portfolio. This business did not survive an economic downturn in the United States that made it difficult for potential franchisees (the core of the business) to obtain financing. You can see a copy of the original functioning website at http://newark1.com/chocolate/.

Web Design Portfolio - Chocolate Web Design 6

WordPress Web Design Experts

WordPress is an excellent Content Management System (CMS) that allows us to offer sophisticated and powerful website functionality to clients on a small-business budget. It is one of the best ways to develop a cost-effective responsive (mobile-friendly) website within a tight budget with expert Search Engine Optimization and Social Media tools built-in. More than 70% of the websites we currently develop use WordPress as a CMS. This gives our clients the best-in-class tools they need for online business marketing on a budget. We provide a full-range of mobile-friendly WordPress web development and maintenance services

Web Design Portfolio - 1k

This website (newark1.com) runs on the WordPress platform. We converted to WordPress after having accumulated more than 700 pages in our original html based web design portfolio that was in use for more than fifteen years. In the process of converting and redesigning our website, we pruned out expired content and made the web design mobile-friendly. What a task that was! Although we had built WordPress based websites for our clients for more than a decade, we had never had the time to update our own portfolio. Google's April 2015 mobile friendly algorithm change gave us the incentive we needed to finally do a proper redesign and upgrade of this portfolio.

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Let Us Build Your Next Website!

We have developed websites for a wide range of industries, businesses, and organizations. Our proven methodology has helped businesses worldwide to develop effective online presentations. We can also help you to create your best website ever! We appreciate your visit and hope you enjoy the hard-working websites in my web design portfolio.  -Don Peterson

More From Our Web Design Portfolio

Mobile Friendly Websites - A collection of our recent mobile-friendly web design projects.
Small Business Websites - Why our small business websites are so effective.

web designers -new york