1. Emotion sells real estate.
Emotion is a prime motivating factor in the home-buying process. Potential home-buyers are attracted to the promise of lifestyle enhancements that a home may bring. A husband may buy a home to please his wife. Parents will buy a home to enhance the lives of their children. The emotional promise of a new home must be conveyed in your real estate website.
For example, the website featured below is marketed to home-buyers looking for farms and equestrian properties in the Charlottesville, VA area. Realtors who specialize in these properties know that the unique lifestyle interests of the family are usually the motivation behind such purchases. Children want to ride a pony. The wife may enjoy equestrian sports. These emotional desires, rather than the mechanics of a home purchase, are conveyed in this website design. The main slideshow images on the home page (see below) do not show static images of generic homes. Rather, they show the lifestyle that the new home purchase will bring. There is a sense of warmth in these images that makes an instant connection with potential home-buyers.
2. Design Your Real Estate Website With Women In Mind
There is an old saying that holds true in real estate: “Women go shopping, men go buying.” More often than not, the in-depth online research in home-buying decisions is done by the woman in the family. A well designed, engaging real estate website that makes a strong emotional connection will make your business stand out. Thoughtful, attractive web design with appealing, legible content is the key. Pay attention to the details. You will find that your best salesperson will often be the wife who enthusiastically advocates your website.
3. Make Your Real Estate Website Legible!
If you want potential home-buyers to read your content, keep things clean and legible. High contrast black text on white backgrounds is best. Make the text large enough to read easily. Avoid colored backgrounds, and insure that adequate white space gives your text breathing room. Your content is being read, reread and printed out before a potential home-buyer may call you. If you website is legible, it encourages reading.
4. Make Your Real Estate Website Smartphone Compatible.
This is a no-brainer. More than 50% of all web-browsing by consumers is done on smartphones and tablets. Now is the time to make your website smartphone compatible! Avoid going the cheapskate route and having a secondary, mobile-only website that does not make all of your website content available on smartphones. The best approach is “responsive” website design. A responsive website is a “one size fits all” website that instantly adapts to whatever device is used to view it, from smartphones to desktop computers. This insures that all of your content is available on any Web-enabled device. A potential home-buyer may bookmark your website on a smartphone and view it later on a desktop computer. That is a simple process with a responsive website. Finally, Google recommends responsive website design as the best practice for search engine ranking and optimization. Never, ever ignore what Google recommends!
5. Let Us Build Your Real Estate Website!
Admittedly this tip is a bit self-serving. And for good reason! We create engaging real estate websites that work, and have been doing so for over a decade. Our award-winning website design has helped many real estate professionals to sell more homes and properties online! Call Don Peterson at for a free consultation.