How to tweak your website for 2015 for better customer engagement.
This is the theme of an excellent article in Forbes online this month - "15 Practical Design Tweaks For Your Website In 2015". It provides 15 practical tweaks that will benefit any business-to-consumer website. One of my favorite tweaks is creating website content that follows the AIDA marketing principle:
- A – attention (awareness): attract the attention of the customer.
- I – interest of the customer.
- D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A – action: lead customers towards taking action and/or purchasing.
The AIDA model is used in traditional advertising, and is easily transferable to business-to-consumer websites. Good article!