Commercial Real Estate Websites With B2B Appeal!
This commercial real estate website design project was my first foray into commercial real estate marketing. It was a refreshing challenge that resulted in an elegant and capable solution. Basically, this website serves two purposes. First, it was to be an online database of property specifications that could be accessed in the field on smartphones and tablets by brokers and potential clients.
We met that challenge by creating an easily maintained searchable property database that gives our client full building specifications as well as Google maps, panoramic building walk-through photo tours, and video content. The database was customized for WordPress. Since my client was already familiar with WordPress, it greatly reduced the learning curve. In less than a half hour, they were able to use the property database function to add new properties and edit existing listings.
Secondly, this commercial real estate website design serves as an information resource, providing a commercial real estate blog featuring news and relevant content of interest to property brokers and clients. The elegant and highly adaptable website design works well on all Mobile Web devices through the use of responsive coding. The blog contains social media tools and email subscription tools that allow my client to build an email database of subscribers. Plus, the website contains a 'one-click' tool that allows any page of the website to be converted into a printable .pdf document. This is a vital feature gives real estate brokers and clients essential content as print media for hand-outs and offline reading.
The overall design has a modern look and feel, with a color palette that is both business oriented and stylish. The website is also fast-loading on all Mobile devices through the use of a content delivery network and speed optimization software. Finally, I trained the client how to write blog posts and content that will strengthen the Search Engine Optimization of the website on an ongoing basis.
Are you a commercial real estate professional? We can help you to maximize your online marketing with effective and appealing commercial real estate design. Please contact Don Peterson, Freelance Website Designer for a no-obligation discussion of your web design needs.