Websites for Home Builders & Contractors
Increasingly, your home construction website is the first point of contact a potential customer will have with your business. Will it make a good first impression? The goal of of good home builder web design is to motivate a potential customer to take the second step, contacting your for a consultation. How can it do so?
The first objective of an effective contractor website is to showcase the work you do. It should use well photographed samples of prior projects to promote your skills. It is more than a mere catalog of completed projects. It is an emotional catalyst in the homeowner's decision making process. It should in some way mirror the lifestyle aspirations and desires that spur a homeowner to make improvements, renovations or additions to their home.
Design With the Female Consumer in Mind
To that end, never underestimate the power of appealing, beautiful photography. This is your online showroom. It needs to make a great impression. Give careful thought to how your website is perceived by female consumers. "Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase." -Forbes, Top Ten Things Everyone Should Know About Women Consumers.
Secondly, it should provide a clear explanation of your range of skills and the experience. Here again, well written copy and compelling samples can do much to motivate a homeowners interest. Finally, it should provide a clear group of options a potential customer can take as a follow-up. They can call, ask additional questions or arrange for a further discussion.
Here is a web design we recently developed that meets all of these objectives. It provides appealing images of completed projects. Contact information and company details are clear and concise. The overall effect is professional and appealing.
Are you a professional contractor? Call Don Peterson today for a free consultation. I can help you to have a motivating online presence that attracts new customers!