What Could Go Wrong...
You've come up with a great idea for your business. You've spent months making it a reality. Now, you're about to launch. There's just one thing left to do. Get a website. You go on Craigslist and pick the cheapest web designer you can find. Or, maybe you have a nephew in high school that says he can build your website in his spare time. And, he's cheap too! Let's go with him! What could possibly go wrong?
For many new businesses, that is the typical path taken to create a business website. But is it wise? Think about this: Your website is, for better or worse, your online salesperson. For many of your customers, it will be the first point of contact they will have with you.
Would you meet a potential new client, critical to the success of your business, in a t-shirt and flip-flops? Most likely, you will have on your best suit to make a good first impression. What impression will your website make on potential customers? Can you really afford to go cheap with such an essential marketing tool for your business?
Why you need good website design
Here is the top reason why you need good, if not great, website design. You have competition. Lots of it. If you want to stand out, you need the visual presentation to make it so. Here is a second reason: people trust well-designed websites. A recent study entitled "Trust and Mistrust of Online Health Sites" revealed the following: Of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related.
Good web design requires more than a pretty face to win customers online. For a modern website to be effective, it must include Search Engine Optimization, Content Marketing, Social Media engagement, and usability. A well-rounded web designer with the experience to offer that range of skills will not be found at rock-bottom rates.
Finally, this is your brand, your online business personality. What does your website say about you and your business? Good web design communicates the right message and makes your business more memorable.
Use your cousin or the bargain basement Craigslist guy for a personal website. But if you want to help your business, let a pro design your website right! -Don Peterson