'The Times They Are a-Changin...' That lyrical phrase, penned by Bob Dylan, reflects the rapid changes that are occurring in Google's search engine due to the overwhelming adoption of mobile devices by consumers worldwide. Smartphones are now the device of choice for Web browsing.
In the keynote address at Pubcon 2016 by Google spokesman Gary Illyes, it was revealed that within months, Google plans to release a mobile search index, which will become the primary search index. This will be updated more frequently and offer more content than the desktop search index. The intent behind this change is to give mobile users fresher content faster.
More than half of all online search is done on mobile devices. Plus, 85% of all websites are now mobile friendly. Switching from a desktop to mobile index makes sense for Google.
What Should Website Owners Do to Benefit From This Change?
If your website is not mobile-friendly, the point has never been more obvious. You need to update your website for mobile compatibility. Now. Also, it is good to ensure that your web pages are as lean as possible and load quickly, as those are important ranking factors in mobile search. Finally, make sure that your mobile website is not simply an abbreviated version of your desktop website. If so, much of your content may be missed by mobile users. The use of responsive web design ensures that all of your content is usable on all Web-enabled devices from smartphones to desktop systems.
The cost of creating a responsive website design can be kept within budget with WordPress and low-cost themes with responsive web design for mobile compatibility. Contact Don Peterson, freelance web designer for more information on budget-friendly mobile web design upgrades.