How Consumers Use Mobile Web For Shopping

If your business sells directly to consumers, you need to know how Mobile Web can benefit your bottom line. More consumers browse the web with smartphones and tablets than with traditional computers and laptops. There is a direct connection between the use of the Mobile Web and consumer purchases. Let’s think like the typical Mobile Web-savvy consumer for a moment, to see what opportunities your business has to profit from this vital and fast-growing market.

How Your Customers Use Mobile Web

With traditional “wired” Web access, your customers typically sat at a desk or a home computer to access information. With Mobile Web, they are much more likely to access the Web using a smartphone or tablet while away from home. They are shopping in your neighborhood and need information to make a purchase right away.

What restaurants are nearby? What retailers in this neighborhood sell the product I want? How do I find this shop or store? Who offers a better price on this item? This type of on-the-go, on-demand Mobile Web browsing by consumers usually leads directly to the purchase of services or goods. That can be very good for your business.

Won’t My Current Website Give Them That Information?

Traditional websites are designed to be viewed on standard computers and laptops. The design of your website comfortably fits within a standard computer screen that is 1024 pixels wide. The problem is that most Mobile Web devices such as smartphones, iPhones, and tablets all have much smaller, narrower screens. It's much like trying to park a double-decker bus in a space designed for a compact car. You can’t fit it all in. On mobile devices, viewers have to repeatedly scroll left-to-right and up-and-down just to see your full web page. That becomes very tedious and time-consuming. It discourages viewers from using your website and ultimately, your business.


Here’s something else to consider: Most traditional website navigation menus require a mouse or touchpad to work properly. However, on smartphones and tablets, you browse with your fingers. In most cases, it is difficult, if not impossible to quickly go from page to page on a traditional website using a smartphone. To make the process more efficient and pleasant, you need menus that are designed to work with your “fat” fingers on smartphones and tablets.

Web sites designed to work well on both traditional computers and Mobile Web adapt to whatever device is used to view the website. Images and videos shrink to fit, menus are easy to use with finger scrolling, and text is always legible and easy-to-read. For example, the image above shows how this website, which is Mobile Web ready, looks on a typical smartphone. You will find more examples in my Mobile Website Design Directory.

Anything Else I Need To Know About Mobile Web?

Most likely, your current website may need to go on a diet. Here’s why. Because of the smaller screens typical of smartphones and tablets, you need simpler, cleaner, more legible web design. If your web pages are cluttered with fancy background colors and lots of “stuff,” it is difficult to read on Mobile Web. Websites need to simplify their layout in order to “be all things to all people.” Mobile Web users need information fast and simple. Streamlining your web design for Mobile Web will actually improve its legibility and ease of use for everyone. That’s a good thing.

Is Upgrading My Website for Mobile Web Expensive?

Not if you choose the right Mobile Web Designer. I have created “responsive” Mobile Websites that meet the needs and budgets of small businesses just like yours. My services are affordable and effective. Call Don Peterson, Mobile Web Designer, at for more information.

How Your Customers Use Mobile