First of all, what is a URL?

Simply put, a URL (Uniform Resource Locator) is the unique address of your web page online. Each web page on your website has a unique URL or address. Some refer to it casually as the link to your web page. This is the exact address that is typed into your Web browser to visit a web page.

Improve Your Website URL's for Better SEO

For example, the URL of the page you are reading at this moment is You will see that in the address bar at the top of your browser. That address are also displayed as part of the search result description returned by search engines.

url's for better seo

How to Improve Your URL Structure for Better SEO

How can you improve URL's so that they are more useful for search engines and visitors to your website? And, how can this improve Search Engine Optimization? First of all, Google recommends that URL's be descriptive. In other words, they should use words, not numbers or cryptic characters.. If URL's contain cryptic characters or strings of numbers they provide no clue as to what that web page is about. Also, they are more difficult to remember and read.

Make It Easy To Find Your Web Page In Search

URL's should use words that are relevant to the topic of the web page. For example, the URL of this web page uses wording from the title of content web page content: /improve-your-website-urls-better-seo/. This provides a clear idea of what the web page is about. The URL contains keywords that help Google and other search engines to properly categorize and index your web page. Also, it helps searchers to determine if the subject of your web page is relevant to their needs.

It is considered best practice to separate words in your url by underscores or hyphens, and to keep all words in your url in lowercase.


The most detailed guide to creating Google friendly URL's is "Keep A Simple URL Structure" authored by Google. This gives detailed advice for creating the best URL's for Google search results.

Perhaps a bit easier to digest, "The 15 SEO Best Practices for Structuring URL's" by SEO authority Rand Fishkin is an excellent source of usable tips for creating SEO friendly URL's.

"Five Steps to SEO-Friendly Site URL Structure,"  is a guide written by SearchEngineJournal. This easy to read tutorial focuses on getting the best SEO benefits from your URL structure.

If you use WordPress for your blog or website, the tutorial "SEO Friendly URL Structure for WordPress," will guide you through the process of setting up the proper URL structure in the administration tool in WordPress.


Improve Your Website URL’s for…