Consumers Have Voted – Mobile Is King!
You have just experienced a revolution that, although silent, has forever changed the online landscape. In a quiet online revolution of sorts, portable Mobile Web devices including iPhones and iPads, Android powered smartphones and tablets, and other small screen mobile-web enabled devices have quietly come to dominate the Internet browsing habits of consumers. This is no longer a PC dominated world. Of a total of 25 billion units of PCs, tablets and mobile devices sold in 2014, 75 percent of that figure was mobile phones. Those smartphones and tablets are now the first device consumers pick up when researching a buying decision online.
The Power of King Mobile
More Than 50% Of All Web Browsing by Consumers Is Done With Smartphones and Tablets. What does this online shift in consumer browsing power away from desktop computers/laptops to ubiquitous smartphones and tablets mean for your business? Essentially, the largest portion of your online customers and potential customers will be visiting your website using a smartphone or a tablet. “The mobile market is bigger than the PC market. The mobile Internet is bigger than the desktop Internet. The mobile Internet is the first-class citizen and the desktop Internet is secondary to it. The world is already mobile.” -Time.com
How To Adapt & Benefit From The Power of Mobile
If you want to reach consumers online, the best path to take is through their smartphone. For most businesses, the website is the first path of online communication with consumers. Adapting your business website to be fully viewable, navigable and usable on smartphones and tablets is of the highest priority.
Reach Hungry Consumers With Responsive Website Design
Smartphone compatibility should be the highest priority for all business-to-consumer websites. There are a number of ways to do that. However, if you want to get it right, there is only one option worth considering. I’ll allow Google, the 800 pound gorilla in the online search market to tell you what that is: “Sites that use responsive web design … serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”
Upgrading to Responsive Website Design Painlessly
Common sense dictates that if you want your website to do well in Google search results, you follow their advice. Responsive web design add another level of complexity to the web design process, but is pretty easy to manage by website owners once the website is completed. Choose a web designer that has experience in building responsive websites for businesses like yours, and can show a track record of good results for clients.
Responsive Website Design Is Our Specialty
The longer you take to adapt, the farther behind you will be. Businesses that are meeting the needs of smartphone equipped consumers now have a clear online marketing advantage. King Mobile waits for no man. Long live the King!