Consumer Use of Mobile Travel Technology
A recent study by Expedia.com, one of the world's largest full service online travel sites, reveals the deep dependence travelers have on their smartphones and tablets. If your business seeks to attract more travelers, you need to consider the findings of this study. Mobile devices such as smartphones, iPhones, iPads and tablets are tightly integrated into both the planning and daily activity of business and leisure travel. As a restaurant, gift shop or retailer are you positioned to attract their business?
"Mobile devices effectively serve as a concierge, guide and companion for travelers, who rely on smartphones and other mobile devices at every stage." - Expedia.com. According to a recent Nielson study, 64% of restaurant searches on smartphones are for purchase decisions made within the hour. 87% of restaurant searches are for purchases made within the day! Is your restaurant, gift shop, or retail store within their grasp, on their smartphones?
"Travelers set the standard for how the world uses mobile devices. Travelers are leading in Internet subscriptions, smartphone usage, digital media consumption, mobile device adoption and more." - Sabre.com
Is You Business Website Mobile Compatible?
Is it not enough to have a business website. Your website must be fully compatible with smartphones and tablets. It must be fully usable and navigable on all Mobile devices. It is my privilege to help small businesses to market their businesses on the one device consumers have with them at all times. Don't let potential customers pass you by! I can help you to capture your share of the exciting online market. -Don Peterson