If you’re a small business owner, you may be a bit puzzled over all the talk about Responsive Website Design and Mobile Web. You have a website, perhaps one that is only two or three years old. It seems good enough. Why should you change or upgrade?
First, let's answer the question: What is a responsive website? A responsive website instantly reformats web pages to adapt to any screen dimensions from smartphone to tablet to desktop computer. It also uses navigation methods that are easy-to-use with finger-touch and swiping features common to portable devices.
Why You Need Responsive Web Design
Here is the issue every business website owner now faces: For years, we all browsed the web on desktop computers and laptops. Typically, they all had 14 to 17-inch monitors with standard viewing dimensions. That made things simple for web designers. We built one website that, predictably, worked on all computers. Well, now, that world has been turned upside down by Mobile Web. The term Mobile Web refers to all portable devices, such as smartphones, Blackberrys, iPhones, iPads, and Android-powered tablets used to browse the Internet. Because these devices are highly portable, they have smaller screens in a wide variety of sizes and dimensions.
Mobile Web is rapidly becoming the most popular way for consumers (your customers) to view websites on the Internet. In fact, by mid-2015, more than half of all online search (on Google) was done on smartphones alone. This is the true both nationally (in the United States) and worldwide.
What Mobile Web Means For Your Business
In plain English, this means that most people are now using their smartphones and tablets to research products and find local businesses. Businesses like yours. The Mobile Web is the new, and far more powerful, Yellow Pages. If your business sells products directly to consumers, most of them will be locating your business and researching your products using a smartphone or tablet. If you have a responsive website, optimized for Mobile Web devices you are far more likely to attract more new customers. Mobile Web is the new local directory, classifieds, Sunday newspaper with ads and coupons, all rolled into one. If you want to find local consumers, they are on the Mobile Web.
Why Responsive Web Design Is Urgent
“Companies are still slow to invest the time and money into the development required to turn their antiquated websites into responsive websites that render perfectly no matter what device a person is using.” -Why You Need to Prioritize Responsive Design Right Now, Forbes Business. “You don’t want to fall behind and watch your competitors launch responsive websites while yours is still stuck in 2010 (or earlier). The time to get responsive with your web design is now.”
Why Your Current Website Is Not Good Enough
Here’s the problem: Your current business website is not easy to view on a portable smartphone or tablet. The images and videos are too large, and the menus and links are hard to use. They work fine when using a mouse and keyboard, but are very difficult to use when browsing with a fat finger on a small smartphone screen. It can be quite frustrating, and will most likely cause potential customers to leave your website, and choose another business website that is easier use on their smartphone or tablet. That’s not good for your business.
How We Can Help You
The last thing small businesses want to do is waste money or overspend. Budget-minded entrepreneurs want solutions that contribute to the success of their business. We understand. For over a decade, we have helped small businesses to maximize their potential online. We don’t just build websites. We show you to use your website to generate new leads and attract potential customers. In fact, we practice what we preach. Our web design studio has thrived for nearly two decades without paying a nickel for advertising. We teach you the same simple online marketing techniques that are responsible for our business success.
We build cost-effective “responsive” websites that are compatible with all Mobile Web devices (smartphones, tablets) and normal computers. We are small business specialists. We do all the technical stuff. We speak your language, and can help you to make sense of all of this. Mobile Web is a huge market that you can profit from. And, you should! Call Don Peterson, Freelance Mobile Web Designer at 917.267.9281.