What Is A Page Title?

Good Search Engine Optimization (SEO) begins with giving search engines a clear description of each individual page in your website. That is done in a brief and concise manner in your page title. However, your page title is not the header or title of your paragraphs of content. Rather, it is the the description that appears in your HTML code in between the <title></title> tags. This typically appears near the top of the source code for your web page. This description is used by search engines in the first line of search results. The page title is also generally referred to as the title tag. The more accurate and descriptive it is, the better it is for search results. You help users to determine if your web page is relevant to the topic they are searching for.

page titles and good seo - search engine optimization

How To Write A Good Page Title

Each page of your website should have a unique page title (title tag). Each page title should accurately describe the subject of that specific web page in a clear and concise manner. For example, the title of your home page may include the name of your website, the physical location of the business, and a few of its main features, services, or product offerings. Generally, your page title should be no more than 55-60 characters in length.

How to write a good page title - title tag

Best practices for writing page titles:

♥ Page titles should not be longer than 55 to 60 characters

♥ Place keywords as close to the beginning of the title tag as possible; the closer a word is to the start of the tag, the more relevant it is to search engines when indexing your website.

♥ Make title tags readable (use plain English, not characters)

♥ Place the description of your business first in the page title, and your business name second

♥ Make each title unique

♥ Avoid stuffing keywords (repeating keywords randomly)

Good Page Title Etiquette

Taking the time to think of an accurate, descriptive, and concise page title (title tag) is one of the most important fundamentals in good search engine optimization. When done well, it insures that your web pages are accurately indexed under relevant search terms in search engines. You also improve your visibility in Social Media. Hopefully, this guide will help you in that process!

You may also enjoy the next article in this series: Description Meta Tag & SEO

Helpful Resources:

How to write HTML title tag code - W3Schools
Review Your Page Titles - Google


Page Titles & Good SEO