Style & Whimsy

As a youth, I remember quite well the Ohrbach's ads that appeared weekly in the New York Daily News (when newspapers were in their heyday). Those advertisements were full of whimsy and had a stylish attitude that set them apart from the rather staid advertising of most department stores of the time. Ohrbach's was known for selling copies of European couture for women, and their advertising reflected a rather European attitude in the intensely visual ads created by Paul Rand.

Paul Rand, Ohrbach's

There is a clarity and simplicity that works so well in these ads. Paul Rand's work influenced my print design and has also influenced my web design to this day.

Paul Rand, Simplicity With Style