A Simple Explanation for Small Business Owners.
You run a small business, and own a website that has served you well for two years or more. Now, you're being told that your website needs to be mobile-friendly (smartphone and tablet compatible), and the best way to achieve that is with responsive web design. What is that, and why do I need it? First, let's consider why you need it: Your website must be properly formatted to be fit the screen of any smartphone, tablet, and desktop (laptop) computer that a visitor may use to visit you online. If you have one website, it will need to be a jack-of-all-trades, looking great on every mobile device and computer used to view it.
What Is Responsive Web Design?
It is a coding technology used by website designers to give websites the flexibility to adapt to any smartphone, tablet, laptop and desktop computer used to view it. If you view a responsive website on a smartphone, tablet, laptop or desktop computer, you will see a properly formatted layout that automatically adjusts to fit the screen dimensions of your device. Images, videos, and text all adjust and resize instantly to ensure that you can use all features of the website efficiently on any Web-enabled device. Responsive websites are a single website that meets the needs of all users. You do not require a second website just for mobile users.
Why Your Business Needs Responsive Website Design
The truth is that most websites can be viewed on Mobile-Web enabled smartphones, but not in a way that makes them truly functional and usable. For example, the navigation on your web pages may work fine with a mouse, but is nearly impossible to use with a finger on a touch-sensitive smartphone screen or tablet. On tiny smartphone screens, you may need to scroll continuously to see a full image or video, and text may spill over the edges of the screen, requiring continuous left-to-right scrolling to read. It can be a very frustrating experience for someone looking for product information on your website. Most consumers will choose to go to another website rather than make the effort to read content that is ill-fitted to the smartphone screen.
Consider this: Consumers have adopted smartphones as the tool of first choice for online product research and buying decisions. Google reports that more than 50% of all search queries in the United States and Canada come from smartphones. When a consumer asks: Where can I find a local business that sells the widget I want? The answer is most commonly found by using a smartphone to locate a local vendor. If your business website is not fully functional and usable on a smartphone, the consumer will simply go to one that is.
Responsive Web Design Is Smart SEO
Responsive website design is the ideal Search Engine Optimization strategy. Google recommends responsive website design as the ideal solution for websites to serve all users in the best possible way. In fact, websites with responsive web design technology will be given the highest priority in Mobile search results. If you want your website to be found by consumers, you need to give Google what it wants.
Our clients have benefited from our focus on responsive web design. This page features samples of some of the responsive web design projects we have completed within the past year. We are delighted to help your business find more customers through responsive web design. Call us for a free no-obligation discussion of your web design needs.