Good craftsman never stop being good students. One of the key components of web design that requires constant learning is Search Engine Optimization (SEO). SEO is a dynamic process with shifts and trends that demand constant learning. One of the best people to learn from in the 'biz' is Brian Dean (backlinko.com). Not only does he provide masterful articles and videos on the subject, his newsletter is essential for anyone who is responsible for business website marketing.
Brian offers usable tips in plain English (no techie geek speak here) that will help any business owner who markets online to grasp the essentials of Search Engine Optimization. Subscribing to his SEO Tips Newsletter is one of the best ways to stay abreast of SEO strategies that really work. Highly recommended!