Northern Virginia Real Estate
The Internet has forever changed the way that real estate is bought and sold. I developed this web design for a Northern Virginia Real Estate Broker who teaches other agents how to manage that rapid evolution. The web design for this Virgina real estate professional needed to mirror that business strategy with a fresh, clean style that avoids the generic real estate website look. I developed a highly flexible, appealing web design that makes the content easy to navigate and read. Plus, the website design complements the clients print marketing materials.
We installed an online content management system (CMS) that allows our client to easily add, delete and edit all content on the website. The client has made good use of this tool by adding up-to-date information on a daily basis. We also installed a Home Search Tool, MLS Home Search Feed, and other features that give the client full control over the website.
We worked closely with the owner of this business to develop an ongoing Search Engine Optimization strategy that would build qualified search traffic over time. A key part of that strategy was the development of a well-maintained blog. That strategy leads to great results. The blog maintained by our client became so popular that the owner became one of my most enthusiastic endorsers. I gained a number of new clients based on recommendations. In fact, he mentioned my business in an online interview he did in a highly respected industry-oriented real estate journal. To this day, that continues to be a source of new business for me. Thanks, Merv!
The end result is a dynamic, up-to-date website that the client easily manages without expensive technical staff! This website added great value to my clients business and was a critical factor in its growth. His testimonial can be seen here. -Don Peterson