When it comes to websites, the days of 'build it and they will come' are long over. I recently received an email request from a small-business owner seeking a website redesign. I decided to post my response for the benefit of anyone thinking about doing the same. Here are four fundamental elements in the website redesign process. These upgrades will help your website to be found more readily in search engines and to enhance customer appeal.
Website Redesign - Four Essential Elements:
1. Smartphone and tablet compatibility. More than 50% of all Web browsing in the United States and Canada is done on smartphones alone. Older websites do not function well on mobile devices such as smartphones, iPhones, iPads and Android-powered tablets. Not being Mobile compatible limits the online audience for your website and negatively impacts your ranking in Google search results. I can redesign your website to be fully compatible with all Mobile devices.
2. Social Media. As little as five years ago, Social Media did not matter much in online marketing. Now, it is one of the most important ways to grow your online audience. People visiting your website can like, tweet, and submit your web pages to Social Media outlets like Facebook, Twitter, Google+ and Pinterest. This has two benefits. First, you gain a larger audience for your website. That means more potential customers find out about you online. Second, search engines such as Google will assign your website a higher ranking because more people are linking to it through Social Media. I can setup up tools on your website that automate this process for you.
3. Great web design. The design language of the Internet has changed drastically over the past five years. Chances are your current website looks dated and old by modern design standards. A contemporary design that looks fresh and employs proven visual techniques for appealing to consumers will help your website to market your products more effectively. I specialize in web design that has the human touch so appealing to modern consumers.
4. Ease of use. The ability to easily update your website with new content and images is crucial to attracting consumers online and your search engine ranking. I can install a low-cost modern content management system on your website that allows you to easily update your website without any specialized technical skills. You can keep your prices, product selection, and other information up-to-date without calling a specialist to do it for you. I can recommend the right solution for your needs and provide the needed training and support.
My name is Don Peterson. I am a freelance web designer with nearly twenty years of experience.I specialize in making the website redesign process work for small businesses nationally. Contact me for a no-obligation discussion of your web design needs.