A mobile-friendly website is one that displays legible, properly formatted, easy-to-navigate web pages on all mobile web devices such as smartphones, iPhones, iPads, and tablets. A mobile-friendly website is developed with the needs and limitations of smartphones and iPhones addressed in a way that provides a pleasant viewing experience. This includes:
♥ Mobile friendly websites are legible and easy-to-read on small smartphone screens. The default text size is large enough to be read easily by most viewers. Backgrounds are free of distracting patterns and colors.
♥ Mobile-friendly websites are easy to navigate using finger touch. Navigation links are spaced far enough apart to make it easy to select a link with your finger on a smartphone screen. Navigation menus are not overly complex, and conform to mobile navigation standards commonly used on mobile devices.
♥ Mobile-friendly websites automatically resize images and reformat paragraphs of text to fit within the margins of the smartphone screen used to view the website. This eliminates annoying left-to-right scrolling due to large images and text spilling over the right side margins of the screen.
♥ Mobile-friendly websites are fast loading. Images and code are optimized to deliver web pages speedily on common 3G and 4G networks.
♥ Mobile-friendly websites do not use Flash and other web technologies that are not supported by common smartphone and iPhone
I Already Have A Website. How Do I make It Mobile-Friendly?
The best way to convert to to mobile-friendly website is to follow the advice provided by Google. Google recommends “responsive” web design as the best way to become mobile-friendly. A responsive website is a single website that automatically reformats the web page to adapts to all mobile devices from smartphones, and iPhones to tablets and desktop computers. Here are Google’s top reasons why responsive web design is the best approach:
♥ Makes it easier for users to share and link to your content with a single URL.
♥ Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
♥ Requires less engineering time to maintain multiple pages for the same content.
♥ Reduces the possibility of the common mistakes that affect mobile sites.
♥ Requires no redirection for users to have a device-optimized view, which reduces load time.
♥ Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help
♥ Google index more of your site’s content and keep it appropriately fresh.
Consumers are driving the need for mobile-friendly websites, and anyone who serves the interests of consumers must meet that demand. I specialize in creating mobile-friendly websites that meet the needs and budgets of small businesses. Contact Don Peterson for a no-obligation discussion of your website needs.